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Lifestyle

A mad hatter’s ride
through New York

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The morning of the 2018 Pirelli Calendar’s big reveal, a dozen cyclists took to the streets of New York, to celebrate Tim Walker’s theme of Alice’s Adventures in Wonderland. 

The Pirelli bicycles, outfitted with new Pirelli Velo tyres, were adorned with characters from Lewis Carroll’s classic fantasy tale.

Joined by 2018 Pirelli Calendar protagonists Alpha Dia, a Senegalese-German model who played the 5 of Hearts playing card and gardener; British model King Owusu, who played Tweedledum and a 2 of Hearts playing card, and fellow British model Wilson Oryema who was the 7 of Hearts playing card and gardener, the ride marked not only the anticipated reveal of Tim Walker’s official Cal photos, but also the end of a six-month journey since the shoot took place over a week in London in June.

For the 45th Calendar edition, the British photographer Tim Walker applied his unmistakable style of extravagant sets, helped by set designer Shona Heath, and romantic motifs and costumes, aided by stylish and now Editor-in-Chief of British Vogue, Edward Enninful.

See more photos from the Mad Hatter’s ride in our gallery here.

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PIRELLI TECHNOLOGY IS NOW AVAILABLE FOR YOUR OWN PERFORMANCE.

Over a century of know-how in the racing world is finally available to those who ride to race themselves.
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Because the performance of a tyre is also yours.

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