In the context of general market growth in the EU, were the number of bikes has increased consistently since 2013 (from 11.4 to 13.1 million bikes in three years) as well as the number of bikes sold (19.8 to 20.7 million in the same period), an increasing number of specialist companies are investing in high-tech, high-design accessories which, alongside competitive prices, are helping amateur cyclists overcome their shortcomings, boosting their performance and adaptability in variable or adverse weather. Including "under the sun".
According to a report published by the Confederation of the European Bicycle Industry (CONEBI) in 2016, Italy is the number one producer country for bike accessories and components in the EU, with an annual value of 474 million Euro and a 28% market share; Germany and Romania are next, each with an 18% market share representing 300 million Euro.
Italy boasts many flagship products, but the Selle Royal Spa is a global award winner in the saddle sector; in 2002, it acquired its British competitor, Brooks, followed by the American Crank Brothers five years later. At its factories in Pozzoleone, one of the company's most talked-about saddles, the Respiro Athletic, is produced: the cool cover coating reduces the saddle's temperature by 25 degrees in sunlight, while the ventilation channel - a tube with a special filter at the end - facilitates air flow.